Friend in Store

Your inside guide to what’s in-store in NYC.

An app designed to discover extraordinary independent stores and their in-store events. The parties, workshops, tastings, talks, game nights, closet sales, pop-ups, vinyl listening sessions and more.

Celebrating today’s stores as more than places to shop. But spaces to gather, learn, be entertained and connect.

Inside the app:
* Discover NYC stores and guest-curated collections
* Find in-store events by neighborhood, date and type
* Save and share favorite stores, events and collections
* Explore curated Store Strolls – walkable neighborhood experiences
* Unlock Friend-only in-store privileges
* Create and share your own NYC store collections


Whether you’re looking to go shopping in the West Village, join a book talk in Brooklyn or explore a new neighborhood, we bring stores and what’s happening inside them together in one place.