Mali Invest

The halal investing app that actually gets you investing.

Most Muslim women don't need another course on halal investing. They need someone to look at their actual money and say: Here's your next step. That's Mali.
Mali is not a budgeting app or a trading platform. It's a guided path — built with halal coaching expertise — that takes you from "I want to invest" to "I'm actively investing," and then helps you do more of it.

ONE PATH. FOUR PHASES. NO SKIPPING THE QUEUE.

Every Mali user walks the same path. The quiz tells us where to start, not where to send you.

1. Clean Up Your Money. Connect your accounts and see your net worth, cash flow, and emergency fund picture, probably for the first time.
2. Get Investment Ready. Set goals, choose your account type (TFSA, RRSP, FHSA, RESP), and lock in a monthly contribution that fits.
3. Invest. A clear three-step checklist: choose your brokerage from our recommended partners, complete your account setup on their platform, and connect your account in Mali once you are done.
4. Grow. Track goals, link your goals to specific investment accounts, and watch your net worth move.

WHAT'S NEW IN THIS REBUILD

1. Real numbers, not forms. Connect your bank with Plaid, and Mali calculates your net worth, monthly cash flow, and emergency fund coverage automatically.
2. The Optimize layer. A coach in your pocket that watches your money month-over-month and tells you what's helping (or hurting) the goal you're working on right now — debt payoff, emergency fund, monthly contribution, or growing your investments.
3. A streamlined investing handoff. The new three-step Phase 3 checklist removes the friction that was losing users mid-onboarding.
4. Goals that link to accounts. In Phase 4, every goal — Hajj, retirement, home, education — connects to a real investment account with a clear allocation percentage.
5. AI coaching, in-app. Trained on Yasmeen's halal investing frameworks. Ask anything — purification, halal vs. not, account types — and escalate to human coaching when you need it. It won't give you investing advice or tell you where to put your money, but it can help you answer basic questions around halal investing, especially as a woman.

BUILT FOR HOW MUSLIM WOMEN ACTUALLY INVEST

Informed by 446 user interviews and 500+ users in the app:

- 84% want guided or hands-off — Mali walks you through it.
- 69% don't have a full emergency fund — Mali builds one with you before you invest a dollar.
- 57% have never invested before — Mali's path is designed for first-timers.

WHAT MALI DOES

- Net worth tracking (assets, liabilities, accessible vs. locked)
- Cash flow snapshot from real transactions
- Emergency fund target and timeline
- Halal-aligned investment goal calculator
- Account-type recommendations (TFSA / RRSP / FHSA / RESP)
- Partner brokerage onboarding checklist
- Monthly contribution setup and tracking
- Goal allocation across investment accounts
- Spending nudges tied to your active goal
- AI halal investing coach + booking for human coaching

WHAT MALI ISN'T

Not a budgeting app. Not a banking app. Not a trading platform. Mali doesn't move your money or hold your assets — it guides you to the right partner and helps you take action there.

PRICING

Free to download, take the quiz, connect your accounts, and see your full financial snapshot. Mali Premium ($14.99/month or $119/year) unlocks the full four-phase path, the Optimize layer, AI coaching, and goal tracking. Human coaching available on demand. 14-day trial available.

Faith is part of the picture, not an afterthought. Mali was built by Muslim women, for Muslim women — so halal compliance is the default, not a feature you have to find.
Download Mali. Take the quiz. Let's get you investing.

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