New Norm: Mental Hygiene

New Nörm is the #1 mental hygiene app among our users* for mental clarity, emotional support, self-reflection, thought organization, daily planning, visualizations, and continuous support.

Reduce overwhelm, organize your thoughts, improve emotional awareness, and better understand yourself over time through continuous mental hygiene support.

Talk things through in Talk Space, journal and keep anything that matters to you in Keeper — including thoughts, memories, screenshots, pictures, handwritten notes, voice memos, and reflections. Later, return to everything in a more structured way, discuss it with New Nörm, or see it visualized in your Mind Graph.

Use Planner to plan your day based on your mental state, reduce procrastination, improve focus, and decrease cognitive overload.

Unlike traditional mental health apps focused only on isolated moments, New Nörm creates continuity by connecting emotional support, self-reflection, journaling, emotional awareness, thought organization, mental organization, daily planning, and visualization in one continuous mental hygiene space.

STRUCTURED SUPPORT FOR CLEARER THINKING

New Nörm does not tell you what to do.
It helps you slow down, reflect, organize your thoughts, and better understand emotional patterns over time through structured reflection and continuous support.

FEATURES

Talk Space
Reflect, process emotions, organize thoughts, and receive continuous support through guided conversations.

Keeper
Journal and keep thoughts, memories, screenshots, pictures, handwritten notes, voice memos, and reflections connected in one place.

Mind Graph
Visualize emotional patterns, recurring thoughts, triggers, progress, and connections across time.

Planner
Plan your day based on your mental state to reduce overwhelm, procrastination, and cognitive overload.

Awareness
Build emotional awareness and understand how your inner world evolves over time.

Therapist Connection
Share selected insights, reflections, and patterns with your therapist when needed.

Perfect for:
• Mental clarity
• Emotional support
• Self-reflection
• Thought organization
• Mental organization
• Overthinking
• Overwhelm
• Cognitive overload
• Daily planning
• Journaling
• Emotional awareness
• Emotional pattern tracking
• Reflection and visualization
• Continuous support

IMPORTANT NOTE

New Nörm provides mental support and self-reflection tools. It is not a medical device and is not a substitute for professional mental health care or diagnosis. It can be used independently or alongside therapy.

SUBSCRIPTION TERMS

Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. You can manage and cancel subscriptions in your App Store account settings.

Terms of Use (EULA):
https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Privacy Policy:
https://newnorm.app/privacy

*Based on a 2026 comparative U.S. user survey.