La Exitosa 98.7FM is New York’s home for today’s bilingual and bicultural Latinos. We play the music you grew up with and still love — English and Spanish hits from the ’80s, ’90s, and 2000s — all delivered with the flavor, energy, and spirit of our community. We know what it means to live between two worlds, and that’s why La Exitosa was created: to celebrate both sides of your culture in one station. Whether you’re driving through the city, working, or relaxing at home, La Exitosa keeps you company with a mix of music, laughter, and stories that feel like family. Our team — from Gino Latino’s hilarious mornings, to Gloria B’s heartfelt connection, to Jorge Mier’s afternoon energy — brings you more than just radio. We bring you a space where New Yorkers come together, share memories, and feel proud of who we are. La Exitosa 98.7FM isn’t just a station. It’s our soundtrack, our community, and our voice. Wherever you are in the tri-state area, you belong here. La Exitosa fills a crucial gap in New York's radio landscape by providing programming that truly reflects the bilingual experience of millions of residents. In a city where over 25% of the population identifies as Hispanic or Latino, the station serves not just as entertainment but as a cultural anchor.